Archive | May, 2013

A Brand is a Promise: 3 great examples of strong brands that make strong promises

When most people think of the word, “brand” they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle.

But a brand is a lot more than a logo, icon, or memorable slogan. As catchy as it may sound, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.

A company’s brand is a promise. And successful brands consistently deliver on their promises, which is how they create brand value.

Brand Promise

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Standing Out From The Crowd: 3 Reasons Why Personal Branding Is Critical To Your Success

In the fall of 1982, I was a Business major entering my senior year in college during one of the most dramatic events in American business history.

Crime Scene - Personal Branding Story

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