They’re known as the “Blue Zones,” areas around the world with the highest concentrations of centenarians (people who live 100+ years). They include parts of Japan, Mexico, Greece, Italy, Costa Rica, and even Southern California.


n 2005, author Dan Buettner launched a research project seeking to learn the longevity secrets of these vibrant cultures which culminated in the 2008 publication of The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest. Although I haven’t read the book, Beuttner’s research has been well documented. His work is a fascinating summary of what makes the world’s healthiest people so healthy.

Despite the fact that people live longer today than ever before, lets face it, most of us know very few people who make it even close to 100, much less any full fledged centenarians. Yet Beuttner ‘s work features people like Francesca Castillo of Costa Rica, who, at 100 years old, still cuts her own wood and clears brush from her yard with a machete.

What sets them apart? Is it purely genetics, or are there specific practices we can identify and adopt to help us increase our own life spans?  Here are nine habits which, according to Beuttner, centenarians throughout the world’s  Blue Zones all share:

(1)  Walk…a lot. This reminds me of the recent best selling book, “Eat, Sleep, Move” by Tom Rath,  who pointed out that sitting more than six hours a day is the most underrated public health problem in America.  According to Beuttner, “Blue Zoners” walk practically all day, not because they necessarily want to, but because most of them don’t own a car. While that’s not an option for most people, (something that, in my line of work, I’m grateful for!) Beuttner recommends finding a place to live that favors activity and connectivity.

(2) Don’t Retire…Refocus. Blue Zoners all share a deep sense of purpose for their lives. They greet each day with a compelling reason to live. The traditional notion of retirement simply doesn’t exist in their vocabulary.

(3) Find a de-stressing ritual. Although faced with the same worries we all have, they deal with stress through a variety of daily rituals, such as spending time with friends.

(4) Follow the 80 Percent Rule. In the age of super-size portions, centenarians only until they are 80 percent full.

(5) Eat lots of vegetables In the Blue Zones, the least expensive and most popular dishes are plant based. Most eat limited amounts of meat and very little refined sugar and carbohydrates.

(6) Drink a little wine Contrary to popular belief, centenarians, by and large, are not teetotalers, although most drink limited amounts and wine is the drink of choice.

(7) Cultivate strong friendships Blue Zoners are found to have a core group of life long friends who provide stability, intimacy, and support.

(8) Be Part of a Community There is a strong sense of belonging in Blue Zones, a deep-seated cultural expectation of people caring for one another, often centered around religious faith.

(9) Stay Married According to Beuttner, a positive, committed  relationship adds at least six years to life expectancy.

Here’s a question: What would it mean to the quality of your life–and the strength of your personal brand–if you had the physical, mental, and spiritual capacity to live 100+ years? Also, which of these nine habits resonate the  most with you? Which ones challenge you? I’d love to get your feedback!