Do you recall this 2008 TV ad campaign for Holiday Inn Express?
I love this ad because the message is so simple and appealing: Stay at a Holiday Inn Express, and the next day you will be the best version of yourself.
Simple enough. But simple does not always mean easy. When I speak on the topic of personal branding, I usually open by asking the audience…
“Can you think of a day in your recent past–one day–when you were at your absolute best? You jumped out of bed in the morning full of energy and confidence. You were clear-headed, persuasive, and resourceful; you made a great impression on everyone you met. And as the day wore on, instead of gradually losing energy, you gained it. You were at the top of your game. And you went to bed that night with a deep sense of satisfaction because you knew you made a difference that day.”
My question usually draws a chuckle or polite smile from my audience, as if they’re thinking, “Yeah right–most days I’m grateful just to get through the day.”
But what if you really could live every day with this kind of passion, energy, and impact? What would it mean to you and to the quality of your life to present the best possible version of yourself each day to your world? Furthermore, how can you position yourself physically, mentally, emotionally and spiritually to consistently live at the very top of your game?
In my experience covering the topic of personal branding, “presenting the best possible version of yourself” is the best description of what a strong personal brand looks like. Over the next several posts, I’ll share some insights and tools you can use to develop this capacity in the coming year.
I recall a popular breakfast cereal ad in the 1970’s that said, “Today is the first day… of the rest of your life, so start it right!” Although I’m not sure that eating sugary cereal is the best way to accomplish that, the message is right on target. Every day we have the choice to either step up to, or step away from our potential. A few key insights and practical strategies can make all the difference in living your best life… so stay tuned!