I’ve written several posts about the importance of getting started — specifically, getting started with the development of habits in order to help us reach our lifelong goals — and the importance of keeping in mind your initial motivation: why you got started in the first place. This week, I’m featuring a guest blogger: Stephen Twomey, local Traverse City business owner, husband, father and fellow fitness enthusiast. Read on as Stephen explores the ways in which getting in touch and staying in touch with the WHY that fires us up can help us press through the WHAT and the HOW when times are tough.


Consistency is the key to achieving anything in life. We have heard our parents, our teachers and self-help gurus state, “It is not about how you start but how you finish that counts.” And to finish well requires consistency. And while I agree with that axiom, it is with one significant caveat: To finish well, you must actually start. Far too many people plan and plan and theorize without ever applying their learning to the actual task. Information without implementation accomplishes nothing.

In the entrepreneurial world we call them “Couch CEO’s.” They are equivalent to NFL couch quarterbacks or social media critics who scream at players and refs, or spew out venom and what they consider to be sage advise, but never actually do anything.

So at the risk of stating the obvious: In order to finish well, you must first start. But this post is not about starting. It is to encourage and inspire those who have started to endure, and to not give up when tests and tribulations come your way. Whatever your goals are, you need to remember them. Remember the reason why you started in the first place.

Ever since I was in 7th grade, I dreamed of owning my own company. It started when I was playing paintball with my friends. The problem was that paintballs are expensive, especially when you have a rapid-fire paintball gun! So I did some research and discovered that I could buy large quantities of high quality paintballs online, package them into bags of 100, and sell them to my friends locally that not only saved them money but allowed me to play for free. It was the old “buy low, sell high” plan, and it lit a fuse in me to one day be a business owner.

That early experience led me into several career paths that eventually evolved into my own business. There was a season of learning, of data gathering, of gaining expertise. But eventually you have to take a first step. You have to launch. And once that happens, so does adversity (broken promises, deals that don’t go through, etc). And this is where perseverance comes in. This is where remembering the dream—WHY you started in the first place.

A huge motivator for me is my family. I have an amazing wife and two precious sons who mean the world to me. I press through the challenges of owning a business in large part for my family—not only to provide well for them, but also to have the flexibility to be with them as husband, father, coach, mentor, tear-dryer, counselor, referee, and human play mat.

via Steve Twomey

What about you? When you are facing struggles and you are tempted to quit, what keeps you going? What gets you out of bed, or keeps you awake at night? Getting in touch and staying in touch with the WHY that fires you up will help you press through the WHAT and the HOW when times are tough.

What keeps me going is faith, family and friends. I want to honor God in every area of my life, be a great husband and father, and a faithful friend. But to do that requires me to do some things that don’t come natural to me… as in getting up five days a week at 5 a.m. to work out. My physical fitness is directly tied to my mental and emotional state, which impacts my work day, my family, etc. When I connect the discipline of regular rigorous exercise to wanting to live a God-honoring, well balanced life, that’s the motivation I need to press on rather than roll over and hit the snooze button.

So to all you starters, keep going! Don’t quit! Yes, there is adversity. Sometimes life can kick us in the stomach and leave us breathless. It’s one of the reasons that having great friends to support you when those times come is so important. But I am a firm believer that the only way to fail is to simply give up. As long as you do not admit defeat — you instead get up the next morning and put one foot in front of the other, and you stay with it — you will succeed.

In conclusion, a blog post from me would not be complete without a movie reference. In the movie The Dark Knight, Alfred asks Bruce Wayne (Christian Bale), “Why do we fall, sir? So we can learn to pick ourselves up.” Bruce Wayne responds, “You still haven’t given up on me.” To that Alfred states, “Never.”

Well my friends, as long as we do not give up on ourselves, we learn to pick ourselves up (and each other from time to time), and we keep moving forward, we will be a success. Here’s to the journey!


Stephen Twomey is a resident of Traverse City, Michigan. He is married to his beautiful wife, Jane, and they have two young sons. Stephen is the owner of SEOTraverseCity and MasterMindSEO. When he is not working, he enjoys spending time with his family, snowboarding, weight training and hiking.