Ever since I was a kid, I’ve been an avid reader. It started with magazines like Time and Sports Illustrated as a teenager, then evolved to include biographies, self-help, the Bible, business books and, occasionally, novels. As a self-described content addict–I even listen to podcasts while mowing the lawn–consistent reading has been an integral part of who I am. And among the many benefits, reading has helped me build my personal brand.
There are few life skills as important to personal development as reading. As author and business consultant Bill Zipp puts it…
Reading forces us to think. Really think. It compels us to consider different—sometimes radically different—perspectives. And reading provides us an inexhaustible resource of ideas and insight, wit and wisdom.
If you’re looking to build your own personal brand, I believe that developing the habit of reading is indispensable. Here are 5 ways reading will propel you on your journey to becoming the best possible version of yourself:
1) Reading is linked to lifetime success.
According to a recent article in the Traverse City Record Eagle by the Education Trust-Midwest, the development of reading skills in elementary school children is vital to their development. “(It is) a predictor of everything from high school graduation and college success to long-term employment.” In other words, if you want your kids to succeed in life, helping them become avid readers is perhaps the single best thing you can instill in them.
2) Reading improves your Emotional Intelligence.
Defined as the ability to identify, understand, and harness your emotions to improve relationships, Emotional Intelligence, or EQ, is responsible for 58% of your success, according to research from TalentSmart. Biographies and novels help provide insights on human nature that, according to many CEO’s, has made them more empathetic and relational—two critical attributes of EQ. I can attest to that; in fact, in an earlier post, I shared how an article on Peyton Manning inspired me to start writing personal thank you notes to my employees, a leadership habit I’ve maintained for years.
3) Reading keeps your brain young and healthy.
Reading produces the same positive benefits to your brain that working out delivers to your body. According to a detailed study reported in Prevention, adults who engaged in reading and other creative or intellectual activities showed a 32 percent slower rate of cognitive decline later in life than those who did not. Another recent study found that older adults who regularly read or play mentally challenging games like chess or puzzles are two and a half times less likely to develop Alzheimer’s disease.
4) Reading increases your influence.
Ask any effective leader and chances are they will share how reading has leveraged virtually every other skill. I have found that my consistent reading habit has helped me develop my writing, speaking and facilitation skills, all of which are important tools of leadership.
5) Reading improves your vocabulary.
Researchers estimate that 5–15% of all the words we learn we learn from reading. If you want to positively influence others, using the right language to cast vision, set direction, and simplify complex issues is critical.
“That sounds great… but I just don’t have the time to read.”
This is the most common excuse whenever the issue of reading comes up. My response, as I share in one of my presentations, is:
Imagine if, on New Years’ Day, I handed you a stack of 16 books with a challenge to read all of them by the end of the year. Chances are, you would either laugh at me or tell me to get serious. But what if, on January 1st, you committed to reading just 15 pages a day, which, depending on the content, might take anywhere from 5 to 20 minutes. Allowing for two weeks off, by year end, you would have read 5,250 pages. And since the average book on Amazon.com is approximately 325 pages, you would have complete all 16 books and even started on a 17th book.
That’s the power of the Slight Edge–an excellent book on habits by Jeff Olson.
It also illustrates a parallel principle: the power of consistency. That is, consistent actions repeated daily. Before I learned this important insight, most of my reading happened on a plane, where I would cram in as much content as I could until the next time I traveled (which wasn’t very often). When I finally started to think in terms of small, incremental actions repeated consistently instead of occasional big moves toward my goals, my reading exploded. Today, I complete between 15 and 25 books a year–in the midst of a pretty busy schedule.
Consistency is one of the most overlooked forces not only in developing a reading habit, but in living the life you really want.
If you want to become the best version of yourself in 2019 and beyond, reading is one of the surest paths to get there. It will help you develop important qualities that will have a disproportionate impact on every other area of your life.
Is improving or increasing the habit of reading on your list of goals for 2019? Does this information inspire you to add it to your list? I’d love to hear your feedback.